Sometimes you're trying to download a desktop software and you're searching Google for things like [chrome download], [latest java], [install itunes], [get skype]. The top result is usually the official download page, but there are various other download sites. Some of them might offer outdated versions, others might install their own software and even download adware or malware.
Google now shows a special card for software downloads. There's a big logo, the name of the organization that develops the application, the download URL and a link: "go to download".
More details @ Google Operating System